Creating a great user experience (UX) and user interface (UI) design for a website requires a combination of creativity, knowledge, and skill. Here are some tips to help you make clever UX and UI layout choices in web design:

  1. Understand your audience: Know who your target audience is, their preferences, and their goals. This understanding will help you make informed design decisions that cater to their needs.
  2. Keep it simple: Simplicity is key to a great UX design. Don’t overcrowd your website with too many elements. Keep your layout clean and easy to navigate.
  3. Use white space effectively: White space (or negative space) is the empty space around and between elements on a page. It helps to improve the readability, clarity, and visual appeal of your website.
  4. Consider visual hierarchy: Visual hierarchy is the arrangement of elements on a page to convey their importance. Use visual cues such as size, color, and placement to guide the user’s attention to the most important elements.
  5. Ensure responsiveness: Your website should be optimized for all devices, from desktops to smartphones. Make sure your design is responsive and adjusts to different screen sizes and resolutions.
  6. Use contrast and color effectively: Contrast and color are powerful tools in web design. Use them to highlight important elements, create visual interest, and improve readability.
  7. Use familiar patterns: Users are accustomed to certain design patterns and behaviors on the web. Use familiar patterns such as navigation bars, search boxes, and social media icons to make your website easy to use.
  8. Test your design: User testing is a crucial part of UX design. Get feedback from your users, test your design on different devices, and make adjustments based on the results.


At KWard Web Design Twickenham, we have experience of creating clever layouts for complex websites with a large number of pages. We also have experience of building sites with a huge number fo products and so had to design gthe layout carfefully for easy navigation.

Contact us for more information on how we can help you with your web design project.